14 Online Marketing Tips in 14 Days - Day 10 - Blogging

Blogging is a more advanced method of free advertising for your business but has many benefits. Wikipedia defines a blog (a contraction of the term weblog) as a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.

A blog is free to set up and easily customizable so you can change the look and feel to suit you and also add pictures, video, audio, links to your social network profiles or other sites…the possibilities for customization are far too great to list here and make for the perfect place to build an online presence and position yourself as an authority in your industry or niche.

Once you’re happy with the look and features of your blog it’s time to start adding content. You can use articles and press releases that you’ve written previously or write new content. Just be sure that you’re offering something of value to the reader. Many make the mistake of using their blog as one big commercial for their business, which is a huge turn off and, if you make the same mistake you won’t have much readership (if any). The most successful blogs are those that offer substantive content that teaches something valuable, shares interesting opinion, or tells a great story. This is where you get to be creative and let your personality show through. People are more likely to do business with someone that they know, like, and trust. Your blog is the ideal place for your customers to get to know you.
Have fun with your blog and be yourself. Keep it professional, but not sterile and stuffy. You want to be able to attract readers while offering something of value and, ultimately, turning readers into loyal customers.

Until tomorrow,

Craig M. Whalen
besthomeincome101.com
craigandteresia@gmail.com