14 Online Marketing Tips in 14 Days – Day 8– Press Releases

Press Releases are, yet another free or low cost way to establish yourself as an expert in your industry. A press release is a news story about you and/or your business submitted to online press release websites who, in turn, will distribute your release over the internet.

The steps to writing and submitting a press release are similar to those used to write and submit articles. You choose a topic, write your press release, and distribute to press release websites (again, do a Google search to find the top sites with which to submit). Also remember to make your writing rich with relevant keywords because, like articles, press releases can show up in search engine results.

The content of a press release, however, is vastly different from an article. An article is usually where you share interesting information, tips and tricks, or opinion. A press release, on the other hand, is a “news” story and must be centered around something that is newsworthy (such as the start of your new business or the launch of a new website). If you submit something that is more suited to be an article, your press release will be turned down for submission.

Anyone searching the web for your targeted keywords is already looking for your business. They’re just in research mode…and a well-written press release about your business gives you credibility over your competition.

Craig M. Whalen
besthomeincome101.com
craigandteresia@gmail.com