14 Online Marketing Tips in 14 days - Day 5 - Writing Compelling Ads

The determining factor in whether someone will respond to, or even read your advertisements is how well they are written. You’ve got to have copy that is compelling the reader to, first, want to read your advertisement and, second, respond with some kind of action, whether it’s to buy your product or visit your website or whatever your ad is asking of them.

Your title has to be strong enough and interesting enough to grab the reader’s attention to make them want to read further. Avoid using all caps and avoid asking questions (WANT TO MAKE MILLIONS ONLINE?) That kind of title looks unprofessional and will not distinguish you from the crowd.

Once you have a captivating title, you’ve got to have an ad that speaks to the reader’s desires or needs, and then gives them a call to action. A call to action, depending on what you’re advertising, could be “call me for more details” or “visit my website” (make sure to include your contact info and/or website).

Many free classifieds sites will also allow you to upload pictures to display with your ads. Using pictures can be a great way to grab the reader’s attention too, but be careful to use pictures that are relevant to your product or service and make sure you use professional looking quality images. You can do a Google search for free photos and find some good download sites for free pictures to use in your ads.

If your title compels the reader to click on your ad and your copy speaks to a specific need or desire and then gives a call to action you’ll see much more traffic from your classified ads.

Until tomorrow,

Craig M. Whalen
besthomeincome101.com
craigandteresia@gmail.com