Internet marketing is nothing more than getting your product or service in front of people using the power of the internet and enticing them to want to do business with YOU. I don't intend to ober simplify the process...it IS hard work, but it is also fun and rewarding if you have a product or opportunity that excites you and that you belive in and IF you're properly trained.
But what if you don’t have anything to market? Maybe you want to work from home and you’ve been looking for the right work from home business to suit you and you’re overwhelmed with all the garbage that’s out there and you don’t know which (if any) are legitimate and right for you. Well, there are a lot of scams on the internet designed only to take your money…but there are legitimate work from home businesses, too. You just have to find one that’s right for you.
That’s the million dollar question, isn’t it: “which one is right for me?” There are many legitimate opportunities to make real money on the internet; but how do you avoid the scams? There’s no fool-proof method, and many have fallen prey to online predators (myself included) but here are a few things to look out for to help you avoid the pitfalls:
1. Take a “gut-check” of the content of the website you’re reviewing. Each one of as human beings is endued with a certain level of discernment. Use your best judgment. If it sounds too good to be true, it usually is.
2. If the content of the site is overly-flashy and has pictures of million-dollar homes and Ferraris and makes grandiose income promises, but lacks content, take heed. Beware of the Armani/Rolex parade.
3. Most work from home sites will offer you a “teaser” page -a sneak preview, if you will- to get you interested, then require your email address for you to get more information. This is common practice and, as it happens, a necessary step. BUT, be careful to give the site a good “gut check” before giving your information. Many sites will sell your email address to a list service which can result in hundreds of unsolicited emails to your inbox. Look for a privacy disclaimer before entering your information. If you don’t find one or if it does not explicitly say that they will not sell your information, be wary.
4. Look for a site that promotes a purpose higher than itself. Getting rich for the sake of getting rich isn’t enough. A legitimate online business should have your success at its heart. Your success should mean their success.
5. Look for credibility in the people that are promoting the opportunity. Do your research. Look for items in the news about the person or opportunity. Google their name and check them out. You may find that you’re taking advice from someone who’s never achieved the results that they are promising that you can produce.
6. Beware of negativity in advertising. In researching online opportunities I’ve found that for every opportunity you come across, there’s a website or article saying negative things about that opportunity only to offer you another. Search that one and you’ll find a negative article about it only to promote another. It’s a vicious cycle and you’ll find yourself discouraged at the thought of trying any online business. Look for a business with integrity. If someone has to disparage another business to promote their own, stay away.
7. Don’t fall for any offer that tells you that you can earn millions with little or no effort. There is NO GET RICH QUICK. There are many online business opportunities, but the legitimate ones are what they claim to be…business. Any business owner will tell you that it takes hard work to succeed and online business is no different.
Be diligent. Do your homework. Leverage the experience of those who have gone before you and been burned by the scammers.
Craig M. Whalen
craigandteresia@gmail.com
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